Movies NOW launches 100 Mania Season 9
Ushering the New Year, Movies NOW, Home to Blockbusters has launched Season 9 of its most-awaited mega property, 100 Mania. Offering an immersive viewer engagement, 100 Mania Season 9 leads with the premise #100DaysOfDelight, where viewers can win tempting daily prizes by watching their favourite Hollywood movies every night at 9 PM on Movies NOW.
Growing leaps and bounds through the course of 8 seasons, 100 Mania has witnessed unparalleled organic consumer engagement, registering active viewer participation with an average of 3500 calls per day and has gratified 800 winners across 20+ cities to date. Creating a strong footprint on digital with its interactive content, the previous season of 100 Mania garnered a reach of 4.4 Million and 5.6 Million impressions across the Network’s social media platforms.
With a curated line-up of 100 Hollywood blockbusters over 100 days, the property offers viewers an opportunity to win exciting prizes like Bikes, Apple Watches, LED TV’s, smartphones, EarPods, Travel Vouchers and much more by answering simple questions. To enter the contest, viewers have to call the number that flashes on their TV screen every night to receive an SMS question related to the movie along with 2 answer options. Each option carries a mobile number and the viewers have to dial the respective number to complete their participation. Promising movie aficionados an immersive Hollywood experience, the property will feature the biggest action blockbusters including The Amazing Spiderman, The Last Airbender, Spiderman: Far From Home, Tom & Jerry, Apocalypto, Wonder Woman 1984 and Transformers: The Age Of Extinction among others.
Making the property more interactive and collaborative this season, Movies NOW is leading an integrated campaign synchronizing Network channels and its social media platforms.