Movies NOW launches 7th season of 100 Mania
Movies NOW, Home to Superheroes announces the 7th season of its marquee property, 100 Mania. In its new season, a lineup of 100 mega blockbuster films has been curated, giving viewers #100ReasonsWhy they don’t want to miss the best of Hollywood titles and win unmatched prizes.
Giving movie aficionados an immersive engagement, 100 Mania offers its viewers a lifetime opportunity to win exciting prizes like cars, bikes, iPhones, laptops, LED TV, PlayStations and many more for 100 consecutive days. Commencing December 15, 2019, every night at 9pm, viewers can participate by watching the biggest Hollywood blockbusters featuring The Fate Of The Furious’, ‘Thor Ragnarok’, ‘The Amazing Spiderman’, ‘Rambo: First Blood Part II’, ‘Cars 3’ amongst many others and answer simple questions.
Vivek Srivastava, President - Strategy and Business Head - English Entertainment Cluster, Times Network said, “100 Mania is our flagship property that has grown leaps and bounds with its consistent success over the past seasons, clocking unparalleled consumer participation. As we enter our 7th season, we are committed to provide our viewers 100 reasons to stay hooked to their television screens and I am confident that we will continue to delight our viewers with the biggest Hollywood titles, coupled with gratifications.”
Movies NOW has rolled out an aggressive integrated marketing campaign that includes print ads across The Times Group leading dailies, digital promotions, promo playout in 353 cinema theaters across 93 cities and ambient OOH across cities like Delhi and Mumbai.
Tune in to 100 Mania starting Sunday, December 15, every night at 9 pm only on Movies NOW.