MOVIES NOW launches a first-of-its kind quiz for new property 'High Rollers'

MOVIES NOW, in an attempt to give trade a reason to celebrate, has launched first-of-its kind quiz for the fraternity. The channel has always believed in exciting and exhilarating people and has yet again launched a property that promises to do the same. ‘High Rollers’, a new property of the channel is being backed by strong content and supported by an extensive, engaging marketing campaign.

The innovation this time around is the unique Hollywood quiz designed for the media agencies and advertising clients. Employees of the media buying and planning agencies and advertising clients can participate in the quiz individually by logging on to the specially created micro-website and answering few simple questions about the stars, movies, and Hollywood trivia. The participants can win exciting prizes like 1TB hard drive, Sony headphones and JBL speakers every week. There will be 10 weekly winners that will be awarded with these prizes. The best part is the mega prize – a brand new iPhone 6 which will be given to 3 lucky participants. There will be a leader board and whoever has the highest points in a week wins. The ultimate winner will be the person with the maximum right answers and he will be given an iPhone 6. The 4-week-long engagement activity will not just reward individuals but also the agencies. The individual scores will be added to the agency scores. Lifetime agency points leaders win 2 PS4s.

MOVIES NOW is bringing all the biggest stars of Hollywood to your television screens through this property. Popular and critically acclaimed celebrities like George Clooney, Brad Pitt, Angelina Jolie, Cameron Diaz, Tom Cruise, Jason Statham, Christian Bale and Leonardo Di Caprio are seen in enticing avatars as they play the world-class characters in the movies.

The leading English movie channel is airing 24 thrilling, captivating Hollywood flicks that star these megastars of Hollywood in the 6-week property. The property which airs from Monday to Thursday at 11 pm promises to take viewers on an exotic ride.
                                                                                                                                                          
MOVIES NOW has brought on board Urban Ladder as the presenting sponsor for High Rollers. Movies including Taken 2, Dark Knight Rises, Harry Potter & the Deathly Hallows, Wolf of Wall Street, What Happens in Vegas, Men in Black, Wolverine, Knight & Day, Mr & Mrs Smith, Transporter, Salt, Fast & Furious 6 and Ocean’s 11 are all set to woo the audiences who will be compelled to stay glued to their TV screens.