mPokket onboards 1 lakh female users in 2022, witnesses 100x growth

mPokket, India's fastest-growing digital lending platform, has witnessed an astonishing 100x increase in female users in 2022. The digital lending platform has improved financial inclusion across the country, which has impacted the lives of aspirational millennials, especially women. The company onboarded over 1 lakh female users in 2022, the majority of whom are from tier 3 cities. 48% of the women are between the ages of 18 and 21 years; 30% are between the ages of 21 and 25 years of age.

Commenting on the growth, Mr. Gaurav Jalan, Founder & CEO, mPokket, said, "Over the past seven years, our female user base has grown enormously, and we are proud to have added more than 1 lakh new women users in 2022. We see this trend as a reflection of the rising financial independence of women across India, and the success of our platform in driving this financial inclusion, especially among young women in tier 2 and tier 3 cities in India. We will continue to leverage technology to empower our users, the aspirational youth of India, and assist them in realizing their full potential through financial inclusion.”

It's noteworthy that more than 63% of mPokket's female users come from tier 3 cities, with another 18% hailing from tier 2 cities. The company has witnessed a sharp rise in demand for its financial products from tier 3 cities by boarding over 2,00,000 women users from tier 3 cities, followed by over 60,000 women users from tier 2 cities. mPokket's services are increasingly in demand in central and southern Indian states like Andhra Pradesh, Karnataka, and Maharashtra. The surge in growth can be credited to millennials and Gen Z who are embracing digital lending platforms for their financial requirements.

With more than 10 million downloads, mPokket has become one of the most popular mobile lending platforms in the country. The platform's success can be attributed to its unique business model, which offers quick and hassle-free loans to students and young professionals. mPokket offers loans up to INR 30,000, with repayment periods ranging from 1 to 3 months. The platform is a popular option for students who require quick and easy access to finances owing to its user-friendly interface and speedy processing times. mPokket is positioned to contribute even more to the cause of financial inclusion and ensure that everyone has access to credit.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media