MRF revs up for ICC World Cup T 20, launches #RideTheThrill for Bikers

An innovative Biker Community Engagement program on Digital and Mobile has just been flagged off by MRF, the Global Partner for ICC Twenty 20, 2016.  Promising to deliver loads of thrills, ridealongwithmrf.com, appeals to the passionate biker who shares the adrenalin rush of 20:20 cricket.

MRF has a long history with Indian cricket; from MRF pace academy to sponsoring and promoting various cricketing events and tournaments around the world. This year, MRF is a proud Global Partner for the ICC T20 World Cup and for all ICC events for the next 4 years. MRF is Leveraging this association by launching the #RideTheThrill digital engagement campaign.

Conceptualized specifically for the thrill-seeking bikers who ride on the premium MRF NV series tyres, the campaign aims to tap into the one of the big passions most bikers share- i.e. 20:20 Cricket.

Mr. Koshy K Varghese, Executive-Vice-President-Marketing, MRF Ltd, remarked that- “We tapped into the insight that bikers are inherently thrill seekers. They ride to quench a deep seated desire - the burning desire for thrill! T20 World Cup provides the perfect platform to connect with the bikers on digital media. Since the game is synonymous with thrills and action of the first order, we are inviting bikers to ride along with us in this campaign.”