MRP helps Atomberg Technologies to expand retail brand presence in India
Madison Retail Paradigm (MRP) helps Atomberg Technologies to promote the company’s Brushless Direct Current fans (BLDC) which result in a saving of up to ₹ 1,500 per year on electricity bills using innovative retail engaging elements. The aim was to publicize and introduce Atomberg fans across multi-branded electrical shops highlighting the brand and its exclusive products ultimately resulting in product trials and sales across India.
Started by IIT Bombay graduates in 2012, Atomberg introduced energy-efficient fans which consume just 28 watts which are remote controlled, voice-controlled and run three times longer on inverters. Rated as the best fans on all e-commerce websites, the fans are available at more than 6000 counters across the country and reached a revenue of ₹ 200 crores. MRP’s team of designers interpreted the Atomberg brief accurately, which comprised of a comprehensive assessment of the brand offerings along with the retail environment, and placements for suitable materials. For the campaign, materials such as Aluminum Composite Panel (ACP), signage’s with LED lights, Eco-solvent prints, One way Vision, MDF with laminate, etc. were used to create branding, wall mounted fixtures and facades outside the stores. The team created impactful and scalable retail visible units with different variants and colours. The yellow and black wall units were fabricated to enhance the appeal of Atomberg’s range in Ceiling Fans.
Sneh Thanvi, Channel Marketing Manager, Atomberg said, “For any growing company, it’s essential to have a strong retail presence, as it not only brings you into the light but it also helps customers recognize your existence. In a cluttered and complex environment of the Indian Retail Market, the Madison Retail Paradigm team is helping Atomberg to stand out among the competition with their innovative retail branding ideas and strong on-ground team.”
Arti Singh, VP, Madison Retail Paradigm says, “I am happy that Atomberg chose us as their Retail specialist to create visibility across their channel partner stores. For any brand present in the retail space, it’s important to be connected with its consumers and we are thrilled Atomberg and MRP are coming up with retail solutions to give consumers the best experience of their product buying journey at the last mile.”