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Mrs. Natural Beauty - Crowning Glory In U.P

Mrs. Natural Beauty 2018 culminated with a glittering and grand finale on 7th February 2019 at Hotel Ramada, Lucknow.

Mrs. Natural Beauty, with this unique initiative, Dainik Jagran-inext has added another feather to its cap and enhanced its portfolio with this celebration of empowering married women.

The initiative started with the launch of communication which is to celebrate the inner beauty of women and to reaffirm the belief of thousands of women, that natural beauty is the real beauty.

The initiative reached with the judge’s panel to 8 cities of Uttar Pradesh for auditions, which were held for a total of 21 days. It is indeed heartening, that it has already become one of the most coveted beauty titles in the region. The entries were in thousands and the selection process was a gruelling affair, that went on for over 64 days. As many as 16 finalists were ultimately selected by 24 judges and there was even a wild card entry through a specially organized contest on Facebook.

The glittering award function witnessed a galaxy of prominent personalities from different spheres.

The event was hosted by Bollywood and television star Aman Yatan Verma and judged by Mrs. World 2001, Dr. Aditi Govitkar, Bollywood Actress, Ms. Ritu Shivpuri, and British International fashion designer, Lucilia Fernandes from London. After going through multiple rounds that included Ethnic wear, Indo-Western, Gown and finally, the Q&A round, India got its first Mrs. Natural Beauty. Kalpana Singh from Kanpur was crowned Mrs. Natural Beauty from among 17 finalists, while Ayesha Iftikar from Lucknow was adjudged the first runner up and Alka Jaiswal from Gorakhpur the second runner up.

Speaking on the occasion, Alok Sanwal, COO, DJ-Inext, emphasized upon the significance of such an  initiative and expressed the desire to come up with more such initiatives in the future too. Mr. Sanwal also extended his gratitude for the full cooperation and support from the partners, for making the initiative a grand success.

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