banner image banner image
 

MRSS cracks the Consumer code with RedJade

MRSS India.com has selected ' RedJade Sensory Software ' as one of the partner platforms for its Sensory Science Practice. The contract is between MRSS India Ltd and Tragon Corporation. Tragon Corporation has licensed MRSS India the rights to use its proprietary web hosted software application “RedJade®”. RedJade is a Sensory Software Suite that allows collecting data using web technology. All types of sensory tests for eg. Triangle Test, Acceptance Test, Descriptive Panel Test can be done using this software.

"For our clients, this platform will streamline the insight reporting as it is the most advanced sensory application. It will help clients visualize their data in ways never possible before", stated Raj Sharma, Chairman - MRSS India.com.

RedJade helps in data centralization, all test data is stored in one data base regardless of testing location. Red Jade helps in keeping data accurate, even if a product is skipped in a survey then the system automatically adapts – no dummy data and no human interaction. One can create projects, surveys, and analyses in RedJade and share that information with partners around the globe and have them collect the data. It also gives Multiple Language Support as the survey can be created in one language and deployed in any other language. Results can be viewed live as the testing happens in any part of the globe.

Doug Vort, President, Red Jade said, “We are extremely proud that MRSS India has decided to license RedJade for its sensory data collection and analysis needs. MRSS India places a high value of importance on ensuring not only the timeliness of the data they acquire but also the reliability of the data.  No other sensory software can match RedJade’s ability to achieve this standard.  We are proud to partner with one of Asia’s largest market research provider”.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing