MRSS India picks Kalyan Karmakar as Advisor Consumer Insights!

MRSS India has brought on board Kalyan Karmakar, as Advisor Consumer Insights. MRSS India is the Indian arm of one of Asia's leading market research agencies Majestic MRSS. Karmakar, a senior marketing professional has completed almost 16 years analyzing markets across multiple countries.

Karmakar has previously worked with TNS as the head of their Qualitative Practice and as the National Head of the Digital Practice.

Karmakar will be working with MRSS India as Advisor     Consumer Insights. Given his background, he will be advising the Digital, Automotive, Financial Services, and FMCG verticals for MRSS.

On his appointment Karmakar said: - “I am really happy to come on board on MRSS. The team here is extremely forward thinking and is focused on helping clients face their business realities in the today’s world. MRSS’s extensive international experience in research and the possibility of using these tools in a modern Indian context is very exciting. I am quite looking forward to this opportunity to bring together my interests in social media and people watching together with the team at MRSS.”

Commenting on Karmakar's appointment, ‘Sarang Panchal’, Chief Mentor and Principal Advisor, MRSS India said, "We know Kalyan through his work and contribution to the market research industry in India as well as abroad. His knowledge, associations and active presence in the industry will contribute a lot to make MRSS India as a brand with global technological leadership and hyper-local understanding. We believe that embracing digital is the new marketing imperative. It is a game changer, and how companies will win, moving forward."

In the past Karmakar has been associated with multinational agencies such as TNS India, The Nielsen Company, and IMRB International.