MRSS - Knowledge Partner for UP Travel Mart 3rd year in a Row

FICCI in partnership with Government of Uttar Pradesh organized the fourth edition of Uttar Pradesh Travel Mart from August 26th to 28th, 2018 at Lucknow to promote all strategic discussions in the area of tourism in a substantial way for the state of Uttar Pradesh. The inaugural was held on August 27th, 2018 at Indira Gandhi Pratishthan, Lucknow and the Exhibition along with the B2B meetings was scheduled from August 27th-28th, 2018.

MRSS India, 1st & Only Listed Market Research Company presented two Knowledge reports namely- ‘UTTAR PRADESH, a conglomeration of culture, religious & Heritage tourism’ and ‘Uttar Pradesh- a new growth driver of tourism investment in India’ at the inaugural.

UP is at the cusp of a transformation in terms of its vision, mission and execution of its tourism strategy. Taking a peek at the various steps undertaken by the State Government, FICCI – MRSS reports suggests various initiatives for promotion of tourism to the state.

The inaugural session was attended by various reputed delegates such as Shri Yogi Adityanath, Hon’ble Chief Minister of Uttar Pradesh; Prof. Rita Bahuguna Joshi, Hon’ble Tourism Minister of Uttar Pradesh; Shri Awanish Kumar Awasthi, Additional Chief Secretary & Director General, Department of Tourism, Government of UP.

Raj Sharma, Chairman of MRSS India commented “This is our 3rd UPTM and we are honored to have prepared 2 knowledge reports this time. In my interaction with the Foreign Tour Operators, I realized that SECURITY was the foremost concern and given my firsthand experience in the state one could see the highly improved law and order situation. This itself is a turnaround factor. Tourism in UP is bound to improve by emphasizing on its 3C factors - Craft, Culture and Cuisine.”