MS Dhoni: No stopping Captain Cool’s brand charisma
From being a ticket-collector at the Kharagpur Railway Station to India’s Captain Cool – Mahendra Singh Dhoni or MSD has built a fierce fan following for himself. Known for his helicopter shot and strategies on the field, Dhoni is one of the all-time greats of limited-overs cricket. Over the years, he has become the perfect blend of a role-model and a pin-up star. Dhoni’s life journey, ups and downs, family, etc., were closely understood and known by the audience when his biopic, ‘MS Dhoni - The untold story’ released in 2016, starring Sushant Singh Rajput as Dhoni.
Dhoni is currently leading the Chennai Super Kings at the ongoing IPL 2020 in the UAE. However, his performance has left his fans disappointed. There are even murmurs of Dhoni probably announcing his retirement from IPL, too, in the not too distant future.
Regardless of his current form, Dhoni has been highly popular with brands for a long time now. From chocolates to construction bars to insurance – Dhoni fits in perfectly with everything.
ICC Worldcup 2019
Social media presence
Dhoni has a strong presence on social media as well, with 30.2 million followers on Instagram and 8 million followers on Twitter. His frequently updates his social media handles with adorable videos with his daughter Ziva.To understand the overview data of Dhoni we used data by Qoruz, an end-to-end influencer marketing platform with a database of over 300k influencers.