MSL bags communications mandate for Ola

Publicis Groupe’s strategic communications and engagement firm today confirmed its appointment for Ola’s communications mandate. Ola, India’s most popular mobile app for transportation has engaged MSL for its end-to-end communications mandate starting the 1^st of November 2017. MSL India comes on-board post a multi-consultancy pitch that lasted over two months.

Amit Misra, CEO, MSL India said, “We take immense pride in being the communications partner for Ola, India’s very own technology company that’s transforming the concept of mobility with hyperlocal innovations. With a clear understanding of Ola’s narrative and priorities, we are conscious of our role as strategic advisers, and look forward to supporting Ola in its mission of building mobility for a billion Indians.”

Currently in the 7th year of its operations, with a variety of unique mobility offerings across 110 cities, and over 900,000 driver partners on its platform, Ola has transformed transportation in India in a short span of time. The next chapter of Ola’s growth story will be driven by its technology prowess and focus on smart and sustainable mobility solutions for the country and its people.

Anand Subramanian, Senior Director, Marketing Communications, Ola said, “The Ola brand is naturally aligned to India’s development by deeply impacting lives of millions of customers across the length and breadth of the country as well as livelihoods of hundreds of thousands of driver partners. These are exciting times for Ola and we are confident that our new communication partners, MSL will help us get our mission of building mobility for a billion Indians to resonate with every stakeholder. We look forward to an exciting journey together.”

MSL has taken charge of a wide-ranging public relations remit that includes corporate reputation management, brand and product communications strategy and outreach programs amongst others.