MTV and Bulldog ready the runway for 'India's Next Top Model' Season 2
MTV is all set to bring back the era of supermodels on television with the second season of ‘India’s Next Top Model’. CBS Studios International has once again licensed the India format rights for the reality competition series, ‘America’s Next Top Model’, to Mumbai-based Bulldog Media & Entertainment. ‘India’s Next Top Model’ will be produced by Bulldog and will premiere July 10, 2016 at 7 pm on MTV.
Model and actress Lisa Haydon will host the show, while photographer Dabboo Ratnani will be the show’s judge. Fashionista Anusha Dandekar and grooming expert Neeraj Gaba will mentor the girls as they reprise their roles for the second season. With Livon Serum as the Title Sponsor and Lakme and Airtel as the Co-Presenting sponsors, the show also has abof.com, and PC Jeweller as the Powered By sponsors, while Amanté is on board as the Associate sponsor.
Ferzad Palia, Head - Youth and English Entertainment, Viacom18, commented, “‘India’s Next Top Model’ is a global platform that allows young women to express who they are through fashion. It’s a format that has enjoyed the status of being the audience favourite on MTV for its cutting edge fashion and drama. In its second season, viewers are in for a delightful experience as we are setting about to transform the ordinary into the extraordinary and in some ways questioning and redefining existing beauty norms in India.”
Akash Sharma, Co-Founder and Executive Producer, Bulldog Media & Entertainment, added here, “We are immensely excited to bring the ‘America’s Next Top Model’ format to India for a second season. Specially adapted for the Indian audience, ‘India’s Next Top Model’ will look for the fresh faces, one amongst who can be the next supermodel and make India proud on the global platform. In the US, the success of the franchise is evident with ‘America’s Next Top Model’ recently renewed for a 23rd season and we aim to replicate the same. We are proud to be associated with CBS Studios International and MTV India and are confident that this show will continue to open a new era of entertainment programming.”
Roxanne Pompa, Vice President, International Production and Sales, CBS Studios International, said, “The ‘America's Next Top Model’ format continues to entertain audiences all around the world and we are excited to be working with Bulldog Media & Entertainment and MTV India to deliver a second season with the customary ‘Top Model’ style, glamour and entertainment, for Indian audiences to enjoy.”