MTV India partners with Firefox Bikes; launches co-branded adventure bikes

MTV, India's leading youth brand & Firefox Bikes, India's leading leisure biking company, are ready to hit the road with the launch of co-branded adventure bikes. Adding one more category to its already existing vast range of product line-up; is an all-new range of adventure bikes that will be unveiled at the upcoming 11th Auto Expo.

Commenting on the licensing tie-up, Sandeep Dahiya, Sr. Vice President - Consumer Products, Viacom18, said, "Adventure biking is surely becoming a regular feature of more and more people's lives - both as a healthy commute as well as a lifestyle statement. We're delighted to partner with Firefox, to launch MTV range of adventure bikes in India - a range that is as flamboyant in design as it is unique in functionality." He further added, "The launch of MTV adventure bikes also marks the beginning of extending MTV licensed products in unconventional categories and 2012 is going to see more and more of that."

Firefox Bikes has recently tied up with several international brands to widen the offerings for providing a complete bicycle solution under one roof, to name a few SRAM of Taiwan for high end bicycle components, Finish Line of U.S. for speciality bicycle lubricants & Slime of U.S for speciality bicycle lubricants & Slime of U.S. for bicycle puncture solution. Firefox act as an exclusive distributor for these brands in India Market. Firefox Bikes is the only biking company to display its extensive collection of bikes in the 11th Auto Expo. Firefox Bikes has strongly positioned its brand in the Auto Expo since the last couple of years. Considering that Auto Expo, the biennial trade show and Asia's only and the largest Complete Automotive Show also known as the Mecca of automobiles across the world, this is no mean achievement.