MTV partners with Diageo's Captain Morgan; All set to launch the unique format 'MTV Captain's Shack'
If you dream of being the Boss, add Goa as the destination to the description and it will make you chase the dream even harder. MTV & "The Captain' are offering a once in a lifetime chance to one lucky winner to run the shack in Goa and live his or her dreams at MTV Captain's Shack.
Fifteen contestants from various walks of life will be given exciting & fun-filled challenges by the anchors Captain Morgan & VJ Nikhil Chinnapa to test if they have got what it takes to be a "Captain'. To survive the Contestants will be given an equipped shack to run. Right from shopping for raw material, cooking, mixing cocktails, serving the guests and managing accounts ' they have to do all it takes to make their shack the most happening hang-out place in Goa. And also surviving the plotting and conspiring to in the game and emerge the ultimate winner.
MTV Captain's Shack is designed to test the participants' survival instincts, team spirit, managing chores of a shack and co-ordinating the running of a shack. The show will have elements of suspense and drama and every alternate episode 2 contestants will get eliminated depending on how they fair on their task.
Aditya Swamy, EVP and Business Head, MTV India, explains "MTV Captain's Shack is a concept that reflects the times we live in. Young people are breaking convention and are using their smarts in ways their parents never dared.. Goodbye workstations and morning meetings¦ Welcome to your brand new job.. Your Shack, Your dream¦ Do you have what it takes to make the dream come true."
Abanti Sankaranarayanan, Dy. MD, Diageo India, "It's a pleasure for us to associate Captain Morgan with MTV Captain's Shack. Captain Morgan is all about having legendary times with your friends. This Reality show celebrates this in a very unique manner which has not been experimented on Indian Television before. It is about group of contestants having great fun and adventure while trying to achieve their dream. MTV Captain's Shack gives the consumers a chance to live their dream and also experience all that goes into realizing it."
The main ingredients to own a shack are individuals with a tablespoon of passion, generous amount of attitude and a whole lot of desire to be the lucky one to get the keys to the shack and host some of the best nights in Goa.
So gear up with forks, aprons and glasses as MTV Captain's Shack is here to award a dream job like no other. MTV Captain's Shack hits the airways with the premiere episode on the 17th of February, 7pm only on MTV.