MTV partners with Hungama; launches 'MTV DJ Dial' powered by Hungama

MTV in association with Hungama launches "MTV DJ dial' for the people who love listening to music, by the channel that loves playing it. MTV DJ Dial is India's coolest mobile DJ service - just dial in and listen to the latest chartbusters on your mobile phones on the go, without going through tiresome menus! MTV launched the hotline 546461, on the 1st of September across service operators like Airtel, TATA Docomo, TATA Indicom, Vodafone, MTS, Uninor and Reliance.

Just call on the hotline at any time of the day and night, and you're presented a huge range of songs from four definitive categories - Hit pe Hit, Past ka Blast, Khambakht Ishq and Bollywood Phataka, specially selected by our expert DJ from MTV. MTV DJ Dial offers music 24x7, just a call away, with welcome messages by your favourite MTV VJs!

Aditya Swamy, EVP & Business Head - MTV India, said, "Entertainment has moved from being a one way medium to a 2 way exchange. With MTV DJ Dial, we are giving people the opportunity to carry a piece of MTV wherever you go¦We have consistently looked to engage with young people across 3 screens and this another step in that direction¦".

Commenting on the launch Albert Almeida Chief Operating Officer, Hungama said, "The Mobile phone has emerged as the most preferred entertainment device with consumers today. At Hungama Mobile, we endeavour to constantly create new and innovative products and services on the mobile platform for our partners to take to the consumer. In a film and music obsessed country like ours, MTV DJ Dial not only gives the consumers a chance to listen to his/ her favourite music anytime, anywhere, but also connect with they're favourite MTV VJs.

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