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Much cheer in ad land as Piyush Pandey is conferred with Padma Shri

Piyush Pandey, Executive Chairman and Creative Director, South Asia, Ogilvy & Mather India, has been conferred with the Padma Shri on the occasion of the 67th Republic Day. He has received this award for his contribution in the field of advertising and communication.

Pandey, who has been with Ogilvy since August 1, 1982, is the man behind numerous brand campaigns, the latest being the Rajasthan Tourism campaign. Some of his memorable campaigns include the ‘Ab ki baar Modi sarkaar’ campaign unleashed during the 2014 General Elections, ‘Kuch Khas Hai’ campaign for Cadbury Dairy Milk, Fevikwik and Fevicol campaigns, among many others.

In the Ogilvy website, Pandey mentions, “My favourite career highlight at Ogilvy was in 2000 when the Abbys named our campaign for Cadbury Dairy Milk ‘Campaign of the Century’ and our TV commercial for Fevikwik ‘Commercial of the Century’.”

Pandey also released his book ‘Pandeymonium’ in October 2015, where he talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general.

Twitter has been abuzz with congratulatory messages from the industry leaders ever since the list of Padma winners was announced.

Bobby Pawar, Managing Director and Chief Creative Officer, Publicis Worldwide South Asia, wrote:

#PadmaShri Piyush Pandey. You were that to many of us long before you were officially bestowed the honour.

KV Sridhar, Chief Creative Officer, SapientNitro India, wrote:

#PadmaShri for #PiyushPandey. Well deserved. This I hope is the first of many more Padmas.

Raj Nayak, CEO, Colors, wrote:

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