Mudra Max gets Sonia Lal as VP, South- OOH

Mudra Max (Integrated Engagement & Experience), a part of the Mudra Group, recently appointed Sonia Lal as the Vice President for its Outdoor division- South India . Prior to this appointment; Sonia was with the Bangalore based company Serve & Volley- Media Division as Business Head.

Announcing the appointment, Mandeep Malhotra, President, Mudra Max-OOH, said, "Sonia brings on board business experience and market understanding. She also carries the confidence of media owners which is essential for this business. Her passion and well understanding of business makes her a strong OOH person at Mudra Max."

Commenting on her new appointment, Sonia said, "It's an honor as well as a challenge to be part of the Mudra team. I keenly look forward to work with the Group and I am certain that as we move along, we will greatly strengthen our capabilities in outdoor solutions."

With a Masters degree from XLRI Jamshedpur, Sonia has over 12 years of professional experience. She comes from a very diverse background which includes a 7 year stint with IDBI Bank and 3 years with a mid-sized steel fabrication company. Some of the notable clients that Sonia has worked with include Arvind Brands Retail business 'Megamart & TVS Motors. She has also played a crucial role during the launch of Tata Tea's fruit & tea based health drink in South India. Sonia likes listening to music and enjoys travelling.