Mudra Max helps Volkswagen to increase awareness on a cleaner environment!

Volkswagen believes in the corporate philosophy of "ThinkBlue' which embodies the goal of creating environmentally friendly products and solution. However, this is not restrained only to Volkswagen products but it's a brand that walks the talk. Hence, any activity that encompasses the goal of a cleaner & more sustainable environment comes under its purview. To that end, they wanted to initiate a pilot project to increase awareness on a cleaner environment.

Mudra Max-OOH, the agency on board planned and executed the OOH campaign in Juhu, Mumbai. The aim was to create buzz & awareness on the importance of a cleaner, more sustainable environment which read the creative message as "The beach is now garbage free let's keep it that way Think blue.'

Apart from the logistic challenges of putting up a huge acrylic box on a billboard & filling it up with mammoth portions of garbage; the planning for cleaning of the beach was also painstaking. Mudra Max worked in conjunction with the BMC hence the permissions were procured in such a way that once the agency is done with the cleaning, the BMC takes over.