Mudra Max names Mandeep Malhotra as President & Head, OOH, Retail, Experiential

Mandeep Malhotra has recently been elevated as President & Head -Mudra Max. He will be in-charge of the Mudra Max offerings comprising of experiential businesses (Kidstuff, Celsius, Terra and Concrea) and Retail cluster which include (Prime Retail, Prime Consult, Prime Wayfinding, Multiplier and Pratham).

Mandeep will handle these added responsibilities in addition to his current role as Head of OOH and will report to Pratap Bose.

Commenting on his new appointment, Mandeep Malhotra said, "I am proud to be part of Mudra Max, a specialist agency that offers its clients an integrated approach to brand and business solutions. The agency is a great place to work as it provides a supportive and enabling environment that helps people realize their full potential. I look forward to taking charge of this mandate and leading my team in achieving new highs for our clients."

Pratap Bose, COO Mudra Group, "Over the last 3 years Mandeep has done a commendable job in driving the growth and profitability of our OOH businesses and also in creating the finest Outdoor team in the country. That apart, his charm, confidence and "never say die' spirit has been extremely endearing and infectious¦which has always been his biggest asset."

With a Masters in Business Advertising from Melbourne, Mandeep has over 12 years of rich professional experience in outdoor media. Prior to this appointment, he has worked with Clear Channel India, Rediffusion DY&R, 141 Wall Street (the OOH arm of Bates 141), Asian Age, Pioneer and Total Media Melbourne. He has managed brands such as Tata Indicom, Airtel, Reebok, Discovery, CNN IBN and Nokia among others. He has won 4 One Show awards, 3 Pencil Awards and a few dozens at the Outdoor Advertising Awards (OAA).

He is a part of the Gold Lion team at Cannes and has also received an award for The Entrepreneur of the Year along with bagging The Suit of the Year twice at Ogilvy & Rmg. He is the brain behind the recent successful launches of Aircel, Pepsi, Reebok, HT, Jet Airways, Reliance Capital, Micromax, Amway among others.