Mudra Max picks N P Sathyamurthy as Head of Media
Pratap Bose, said, "I am delighted that Sathyamurthy is coming on board and with his wealth of media experience and high levels of professionalism, he would certainly play a key strategic role in propelling Mudra Max to even greater success. I see him as driving our key client relationships as well as playing a pivotal role in enhancing our strong offerings in the digital, experiential and engagement space as well."
Sathyamurthy comes from Lintas Media Group, where he was COO for Lintas Media Group and CEO for Karishma Initiative. He has been with the company since 2007, prior to which he was with Carat Media as Executive Director. Before Carat, Sathya, as he is better known, served as Director General, Media Research Users Council (MRUC) for three years. In this time, he has brought out syndicated research products such as the Indian Research Survey (IRS), Indian Listenership Track (ILT), and the new Consumer Classification System.
Sathya has worked with Heinz, a US-based food company, in various roles in sales, marketing and brand management. He has spent 10 years in media planning with agencies such as Mudra, O&M and Euro RSCG. During his career, he has worked on brands like Hindustan Unilever, Philips, Microsoft, Intel, Nokia, Gillette, American Express, Castrol, Prudential ICICI, HDFC, Asian Paints, Castrol, Vimal, Rasna and Dhara.