Mudra South to handle Kerala Tourism's creative duties

Mudra South has been given the creative duties mandate by Kerela Tourism department. Mudra South is one amongst 6 other agencies who will handle the account. The Kerala Tourism account is pegged at Rs. 20 crore and Mudra South will handle it out of its Kochi office.

This is a significant win for Mudra South as it was the agency which had created the iconic "God's Own Country' campaign for Kerala Tourism 15 years ago.

Commenting on the win, Ranji Cherian, EVP & Head, Mudra South said, "We are delighted. There is something very special about Kerala Tourism. We are looking forward to creating some great work."

Jude Fernandes, CEO, Mudra India said, "This win is great news to follow Mudra South's double win at Cannes for its work for Bangalore Traffic Police. The Kerala Tourism brand now resonates globally as a holiday destination that is at par with the best destinations across the world. We are delighted to have the opportunity to continue taking the brand to greater heights."