Mudra West bags the BBC Top Gear account

BBC Top Gear has selected Mudra West as its agency of choice for its automotive magazine in India. BBC Top Gear is the world's most iconic and the # 1 motoring media brand delivering inspirational editorial in an innovative, irreverent and authoritative way. Owned by BBC Worldwide, Top Gear started as a television show in the UK in 1977. Today the show is watched by 350 million people around the world and is the most illegally downloaded show in America.

In 1993, the unique brand of journalism which TV viewers globally had been exposed to was extended to the new BBC Top Gear Magazine launched in the UK. Today, the magazine is a successful and collaborative international business with 28 editions. It sells over one million copies globally and is also UK's best-selling automotive magazine for the last 18 years. The website www.Top Gear.com reaches 1 million+ unique men every month.

Says Debolin Sen, Publisher, Lonely Planet Magazine & BBC Top Gear, "We are pleased to have Mudra West on board as our very able creative partners. They are a young, bright, dynamic and a committed team. We've worked with them for a year now on Lonely Planet magazine and are confident of awarding them the responsibilities of BBC Top Gear Magazine too. I look forward to their continuous contribution to the brand in 2011, in what will be the year of BBC Top Gear in India."

Says Arijit Ray, President, Mudra West, "We work very closely with the Worldwide media team on Lonely Planet, Filmfare and Femina. It is our pleasure to have got the opportunity to contribute towards charting the journey of an iconic motoring media brand like BBC Top Gear in India. We look forward to working closely with the brand team to create a distinctive imagery for the magazine, amongst car lovers and auto enthusiasts."