Mudra wins AAAI-Cannes Young Lions Creative Competition

A young art-copy team from Mudra India's South (Bangalore) office has won the prestigious AAAI-Cannes Young Lions Creative Competition. Copywriter Shruti Sadani and Creative Supervisor Pradeep Ravindran were the winners of the all-India competition organized by industry body AAAI and the Times Group. Shruti and Pradeep win an all expense paid trip to France to represent India at the global Young Lions competition at Cannes.

Commenting on the big win, Shruti Sadani and Pradeep Ravindran said, "We're really excited about our win. And even more excited about going to Cannes, representing India! It's a great honour and we're looking forward to the big one at Young Lions in Cannes in June. There can be nothing like winning at the international arena! We're also amazed at and grateful for all the support and guidance at Mudra."

This year, the theme of Cannes Young Lion competition was "Don't buy Animal tested products'. Shruti and Pradeep's entry was adjudged the best amongst 200 competing entries by senior creative leaders who judged the competition. Judges included Chief Creative Officer of Contract Advertising, Ravi Deshpande, NCD of Saatchi & Saatchi, Ramanuj Shastry and Creative Partner at Dentsu, Adrian Mendonza.