Mukta A2 Cinemas showcases Indians' first love - movies

“For me, there is nothing more valuable than how people feel in a movie theatre about a movie,” actor Will Smith said once. Staying true to this, Mukta A2 Cinemas have been moving beyond the conventions of a multiplex and investing in making movie watching a holistic experience for the audience. To accelerate on the objective further, the chain of cinemas recently launched a new ad on their YouTube channel giving an inroad to the progressive journey of Mukta A2 Cinemas, coupled with customer feedback.

Movies are no more an element just to be enjoyed with friends, but they are now more of an occasion to be enjoyed and celebrated with friends, family and colleagues. The cinema chain has captured the same emotion in the ad campaign. People not only plan on the movie they want to watch, but also where, when, with who and what they will eat at the cinema, etc. Over the years, Mukta A2 Cinemas has emerged as a one-stop destination across age groups and all ethnicities and a place to bond over the first love of Indians – movies.

The campaign has been conceptualised by the students of Whistling Woods International and the marketing team of Mukta A2 Cinemas.

Rahul Puri, Managing Director, Mukta Arts, commented, “We at Mukta A2 Cinemas always believe in moving beyond the conventions of a multiplex. We always strive to make ‘movie watching’ a holistic experience for our patrons. With this campaign, we have captured a lot of such emotions. The forte of this campaign is that it was all shot, edited and developed by the students of Whistling Woods International. I am sure everyone will like and connect with it.”

Satwik Lele, Chief Operating Officer, Mukta A2 Cinemas, added here, “We always wanted to convey to the audiences about the wonderful experience one can have at Mukta A2 Cinemas. Taking this thought forward, we have come up with a brand film where we have captured the various emotions of people that come to watch a movie. What better than asking the Whistling Woods International students to do so. The beauty with which the ad has been shot, highlighting people’s emotions, is aesthetical. Movies are best enjoyed with friends and family and we at Mukta A2 Cinemas have always taken deep interest towards catering to the needs of its patrons with its lively theatres and extraordinary F&B services. The ad campaign will instantly connect with the consumers.”

Today, Mukta A2 Cinemas has presence in 12 cities, 33 screens and upcoming projects all over India. Internationally, the chain will be launching cinemas in Bahrain within the year spread across six screens. With multiplexes in Mumbai, Sailu, Baroda, Ahmedabad, Gulbarga, Banswara, Sailu, Vizag, Sangli, Hyderabad, Bhopal, Kundli and Rajpipla, it plans to open properties in Aurangabad, Dehradun, Navi Mumbai- Panvel, Ahmedabad, Gurgaon, Ambarnath and Pune.

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