MullenLowe Group wins 'Effie Agency of the Year' in Sri Lanka

After a strong show by the India operations of the MullenLowe Group at the Effie Awards 2016 earlier this year, now MullenLowe Sri Lanka has been declared ‘Agency of the Year’ at the 2016 Sri Lanka Effie Awards ceremony held last week. The ceremony saw the global network agency win across several diverse categories. MullenLowe Sri Lanka bagged the honours for Marmite, Knorr, LOLC, Fair and Lovely Vaseline and Vim.

MullenLowe Sri Lanka won a Gold Effie in the ‘Packaged Food’ category for Marmite, a Silver Effie in the same category for Knorr, a Bronze Effie in the ‘Finance’ category for LOLC, and three Black Effies for Fair and Lovely, Vaseline and Vim. The agency was also the secondary agency in the ‘Media’ category for Sunlight which won a Gold Effie.

Hari Krishnan, Chief Executive Officer, MullenLowe Sri Lanka, remarked, “Creativity has only one purpose in advertising and that is effectiveness. And no agency network believes in this more than MullenLowe. Proof of that is the fact that we have been the highest ranked in the Global Effie Index consistently for the last few years. So it is a matter of great pride and honour that we have been recognised for effectiveness in Sri Lanka as well. We would like to thank all our client partners who have supported and encouraged us on this journey.”

“It is a tremendous honour to be named Agency of the Year. We try hard to make our campaigns engage meaningfully with consumers and influence their psyche. Therefore, these awards are a recognition of the tireless efforts we put into each campaign and a validation of our creativity and effectiveness,” said Dilshara Jayamanna, Senior Vice President / Executive Creative Director, MullenLowe Sri Lanka.

Joseph George, Regional President | South & South East Asia, MullenLowe Group, added here, “MullenLowe Sri Lanka (formerly called Lowe LDB) became a 100 per cent IPG agency last year. The agency has witnessed robust new business growth and momentum ever since; and this Effie honour further reinforces our belief in the market, the agency, its leadership and its talent.”

A global symbol of achievement with award programmes honouring effective marketing communications in 42 countries and six regions, the Effie Awards have been held in Sri Lanka in partnership with the Sri Lanka Institute of Marketing (SLIM) since 2008.