MultiTV launches Automator, an end-to-end OTT video platform solution

MultiTV, a leading provider of video streaming platform and solutions for live TV and video on demand (VOD) announced the launch of Automator today, a first of its kind end-to-end white label OTT (Over the Top) video platform solution.

Automator aims to go beyond being just another video serving platform and focuses on insights, speedy solutions, agility and cost-efficiency for businesses. It unifies the entire OTT workflow into one seamless system for better business performance & end-user experience.

“We are excited to launch our end-to-end video platform solution that will help broadcasters, publishers, content owners and media houses to extend their business with next generation OTT video platform technology,” said Vikash Samota, CEO & Founder, MultiTV. “Our unique ad-detection technology will aid publisher to generate mid-roll inventory and dynamically insert targeted ad videos into live TV.”

Automator works with best-in-class technology partners to deliver top notch video management & delivery solutions to broadcasters, publishers, content owners and media companies. In a short span of time, more than 400 TV channels have been powered by Automator, delivering 40 million plus digital video views and 2 million plus hours of video views monthly. It is also gaining popularity in the video player segment, subscription services and empowering top OEMs in India.

“We are pleased that major brands have already shown trust and appreciated Automator, flagship OTT solution from MultiTV,” said Gaurav Katiyar, COO & Co-Founder at MultiTV. “The provided eco-system together with the power of our OTT video platform solution will enable the customers to orchestrate sophisticated cross-screen video solutions by offering end-to-end OTT, Live Streaming, Programmatic Video Advertising and TV Ad Tracking services.”, he added.

Automator’s end-to-end OTT video platform solution captures and formats live satellite TV feeds for distribution across multiple screens & platforms.  It manages, delivers, monetizes and measures OTT live TV or on-demand video on any connected device. It offers transcoding/encoding of live TV, video content management system, ad detection & insertion, on live TV, subscriptions, video player integration and best in class analytics.

Automator is empowered with a unique technology that enables video fingerprinting by frame-accurate video processing, can dynamically detect the content/commercials (ads) and contextually serve video ads to the targeted users in real time. With the help of this technology, the Video OTT player is able to generate mid-roll ad inventory with enhanced user experience.