Mumbai gets its first-ever crowd sourced hand painted creative Bus stop

It is an established fact that colours can uplift the mood and have a refreshing, rejuvenating effect on the mind. Hence on the occasion of National Coloring Book day Fevicryl, the leading art and craft brand from the house of Pidilite, in association with Laqshya Media Group, embarked on a unique initiative by giving Mumbai it’s first-ever crowd-sourced creative bus-stop thereby adding a dash of colors to Mumbaikars everyday routine.

Under this initiative the brand created a panel of intricate designs from their range of Adult Coloring Books, giving a platform to art enthusiasts to unleash and explore their creativity. Fevicryl experts along with visitors colored in designs from the book at the brand’s Hobby Ideas store in Malad . The hand- painted panel was then mounted on the bus-stop near Infiniti Mall, Malad and was displayed for a day to celebrate the occasion.

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