Mumbai Metro's advertising rights goes to Times OOH

Times Innovative Media Ltd (TIML) has won the prestigious contract to partner with Mumbai Metro Line I for advertisement rights for the much awaited project of Mumbai. Mumbai Metro One issued the letter of award for advertising contract to TIML, a subsidiary of Bennett, Coleman and Co. Ltd - India’s largest media conglomerate. TIML operates its out-of-home media business under the brand, Times OOH.

The contract is for a period of 15 years and covers various advertising options available at Mumbai Metro viz. inside stations, station pillar, train wraps, inside train, sponsorship opportunities and state of the art digital network to be installed by TIML.

Times OOH has a presence in all media segments and their extensive properties throughout the length and breadth of the country are some of the most prestigious and talked about in the media marketplace. Times OOH first won the advertising rights at Mumbai and Delhi Airport in 2007, and went on to win the 20-year contract to manage advertising space in T3 at Delhi's Indira Gandhi International Airport in 2010 and an 11-year contract at Chhatrapati Shivaji international Airport in Mumbai in 2013.

Commenting on this important acquisition, Sunder Hemrajani, Managing Director, TIML said “Mumbai Metro Line I is an important project under the Public Private Partnership. It will offer Mumbai citizens a comfortable, reliable and efficient transportation mode. Mumbai will see metro rail system for the 1st time which will offer state of the art coaches, and passenger convenience systems.  We are delighted to be associated with this project as the overall media partner of Mumbai Metro to offer world class media solutions to marketers for engaging with their target segments. We look forward to this long term association”

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