Mumbai tops internet usage in India: IMRB and IAMAI Study
The Survey also found that towns with less than 2 lakh population collectively returned a much higher number of internet users that the top four metros put together.
Commenting on the Survey Dr. Subho Ray, president IAMAI, said, "two things are absoutely clear from the survery. First, the internet density is very poor in top metros in spite of awareness, education and infrastructure. Delhi and NCR for example has only 5 million active users with a population base of 20 million. Secondly, internet is now clearly and firmly a small town phenomenon.
The findings of the survey also put to rest the myth that internet is only for rich people. This year the the combined use of SEC C, D and E have been all time high at a combined usage of 36%, representing more than one third of total internet users.
The report reaffirms that internet is still dominated by youth [18-35 years]: with college students, young men and working women being the lead users.