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Music Duo Vishal-Shekhar launches "Mobile Music Concert' with simulcast WebCert

Taking mobile entertainment to the next level, Hungama, South Asia's largest digital entertainment company, and Bharti airtel-one of Asia's leading integrated telecom service provider-have launched Mobile Music Concert ' India's first Live concert on the mobile phone. The first concert will be kicked off in Mumbai on February 9 featuring award-winning Bollywood music composer duo Vishal- Shekhar. To listen to the concert and to make song requests, airtel mobile customers from any part of the country, simply need to dial 50505 and pay a nominal sum of Rs 15 for registering and Rs 2 per minute for the duration of the call. The concert will be streamed live as WebCert presented by Nokia, on

Commenting on this first ever offering, Siddhartha Roy, said, " As leaders in the digital entertainment space, we see a huge potential in the consumption of entertainment content across Video and Voice. As user experiences on mobile and Internet become richer with better bandwidth as well as the launch of 3G, resulting in faster connectivity, thus driving greater consumption across various distribution channels."

Announcing the same Shireesh Joshi, Chief Marketing Officer-Mobile Services, Bharti airtel, "airtel is committed to continue delivering innovative offerings, which enhance customer's experience on their mobile phones. We are happy to join hands with Hungama Digital Media Entertainment to take mobile entertainment to the next level, by bringing in world's first ever music concert on mobile. Not limited by location, Mobile Concert on airtel offers a unique experience ' only for airtel customers."

Speaking on the webcert, Viral Oza Head- Activation, Media, Online Sales & Marketing at Nokia India Pvt. Ltd. said, "Music is an integral part of Nokia's offerings and we are always looking at innovative ways to reach out to our consumers. With more and more young people listening to music on their mobile phones, this unique initiative is very timely. We are happy to be associated with the first ever live web & mobile concert and are excited about the possibilities of bringing live music to the consumers."

The first Mobile Music Concert featuring Vishal-Shekhar will go Live on February 9 at Mehboob Studios in Mumbai at 5 PM. airtel mobile customers across the country who have registered for the service will be able to hear the concert Live on the mobile phone, and even make their song requests to Vishal-Shekhar from their phone. Simultaneously on the Web, will stream the WebCert live in a Nokia N8 screen container.


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