Mutual Funds Sahi Hai launches “Money Matters for Her”

Under ‘Mutual Funds Sahi Hai’ initiative by AMFI, Mirum has conceptualized and produced a series of interview sessions, “Money Matters for Her” with leading businesswomen from the BFSI sector.  

Every March brings with it the anxiety of tax deductions and the celebration of women’s day. At Mutual Funds Sahi Hai, we decided to combine the two. The idea of “Money Matters for Her” was inspired by the changing demographic in the financial industry where women are emerging as a new large investor base. 

Today women are becoming financially independent, but when it comes to investing, the decisions are still left to the men of the house. While the number of women investors has increased in the past couple of years, many women still feel unsure about investing. They hesitate to take the decision because they are afraid of failing. 

We believe that when women talk, women listen. For “Money Matters for Her”, we invited women pioneers from the world of finance, who have carved a niche for themselves. 

The conversations debunked the myths that society had cradled for centuries. While Lakshmi Iyer - CIO (Debt) & Head Product, Kotak Mahindra Asset Management Co. Ltd, delivered her mantra through a Bollywood dialogue, Meghna Gupta – Head, Human Resource at Axis Mutual Fund, spoke about her first SIP, and Shyamali Basu - Executive Vice President & Head – Products, Training & Marketing at HDFC AMC, dismissed the idea that money favors a gender. With the memories of their first investment came the lessons from their financial journey which were well conveyed by Radhika Gupta - MD & CEO, Edelweiss AMC & Vice Chairperson - AMFI; and Sunaina da Cunha - Co-Head Fixed Income (Credit) at Aditya Birla Sun Life AMC Limited. The sessions proved to be inspiring, educating, and relevant. 

“Money Matters for Her” initiated the conversations that impact women every day of their lives. The sessions were very well received by the audience, and with unprecedented engagement. 

On the occasion Mr. NS Venkatesh, Chief Executive, AMFI, said, “The sessions were precisely crafted to communicate the importance of investment to women who might hesitate to invest. When they hear the journeys of our industry’s women leaders, they would be inspire to

Naila Patel, Executive Creative Director, Mirum, adds, “There is a gap between women and financial literacy. The initiative is meant to bridge the gap and reach the women who earn or save but hesitate to invest. The interview series is the first step towards a financial revolution that is spearheaded by women.”

Looking at the astounding response the campaign has received, we are looking forward to continuing the series till it reaches every household.

Credits: -


NS Venkatesh - (Chief Executive – Association of Mutual Funds in India)

Punit Dharamsi – (Senior Vice President – Marketing and Investor Education)

Mamtha Vaidya – (Assistant Vice President – Marketing and Investor Education)

Mirum India 

Creative Team –
Naila Patel (Executive Creative Director)
Kishor Shembekar (Senior Creative Director)
Siddharth Mehta (Group Head)
Guni Vats (Copywriter)
Dikshit Cherwoo (Designer)
Nilesha Dalvi (Visualizer)
Karan Vazirani (Head - Video Production)
Hrishikesh Kotkar (Senior Video Editor)

Planning & Servicing Team–
Mohit Ahuja (Director - Brand Strategy and Client Services)
Priyanka Sharma (Associate Group Head - Brand Management)
Jeel Gala (Senior Executive – Brand Management) 
Sanchari Roy (Assistant Manager - Brand Management)

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