MX Player announces a strategic in-app partnership with ShemarooMe

Since their launch in February 2019, MX Player – India’s leading entertainment streaming platform has emerged as the go-to entertainment destination with their offering of free multi genre MX originals, vast library of 1,00,000 + hrs of online streaming content and audio music collection.

Expanding their catalogue and multiplying their genres, languages and formats, MX Player has announced a strategic in-app partnership with ShemarooMe. As a part of the collaboration, MX Player will stream high quality content from India’s leading content powerhouse, giving their 75 Mn Daily Active Users 24x7 access to Shemaroo’s vast library.  

ShemarooMe is the over the top video streaming app of Shemaroo Entertainment Limited and is known for offering varied content spread across Bollywood, Gujarati, Marathi, Punjabi, Devotional, Comedy and Kids category that caters to the preferences of audiences of all age groups. ShemarooMe has made a mark in the OTT eco-system by offering a diverse range of content for its viewers across India and other global markets.

On the association, Karan Bedi, CEO, MX Player, said, "We are very excited to be partnering with Shemaroo and bringing their diverse library of content to our millions of users. Our promise to our users has always been “Everytainment” and this amalgamation of forces is a great further step in that direction."

On the association, Mansi Shrivastav, Head- Content Acquisitions & Alliances, MX Player, said, “At MX Player, we are always focused on building a deep & robust content offering for our user base. Given the large library of ShemarooMe, this association would be a win-win partnership for both partners, which would give the final consumer access to a vast and diverse content offering. This partnership will enable us to scale up in terms of genres & languages, and also paves the way for a healthy and sustained growth trajectory in the industry as well.”

Commenting on the association, Mr. Hiren Gada, CEO, Shemaroo spokesperson said, “Shemaroo has always aimed at partnering with brands that promise greater outreach even beyond metros and with MX Player as a partner we aim to achieve the same by expanding our markets and reach. This partnership will help us engage with more audiences through our entertaining content which is sure to satiate the content cravings of any viewer.”