MX Player geared to launch 20 Originals across languages by March 2020
MX Player, an Indian OTT platform and a global offline video player, created by J2 Interactive and owned by Times Internet, the digital media division of Times Group, is all set with an extensive line-up of Original content for the next six months.
It’s been eight months since MX Player was launched as an OTT product on the MX platform. While it’s been a short journey, the OTT player has built up a formidable library of content, delivering on its promise of bringing its viewers all things entertainment.
Karan Bedi, CEO, MX Player, said, “This time last year we were on Beta mode, we had no Original content and a few partners. In February this year, we went live with 5 Originals shows and a few E-content partners. In the last 8 months we have launched 15 MX Originals and 8 MX Digital films.”
He further said, “Today, seven of the top 10 television shows are on MX, whether it is ‘The Kapil Sharma Show’ or ‘Bigg Boss’, we are the one-stop destination for all these shows. Apart from all this, we have path-breaking international content – from Eastern Europe, Turkey, etc., all in local languages on MX. We have over 150K hours of content across shows, web series. We are proud to announce that we have the largest library of premium content on demand in India. Our scale and penetration is unparalleled in India”.
Along with India, MX Player is live across 5 more countries. The OTT player has 300 million hours of MX content across the world.
Going forward, MX Player plans to launch 20 more Original shows across languages by March 2020. Launching this November is an unique show featuring the who’s who of the music industry, a never seen before concept where each episode features few legends, veteran composers and new age artists performing renditions of each other’s most memorable compositions. The show is titled ‘The Times of Music’.
Bringing in the flavour of the wedding season, MX Player will be launching ‘Shaadi Fit’, a non-fiction show based on the journey of four young couples as they turn into the best shape of their lives physically and mentally for their wedding day.
Switching gears from non-fiction to fiction slate, there is a thrilling revenge drama, where a women pushed to the brink takes revenge for her late husband’s death. ‘Ek Thi Begum' is said to be based on a real life incident that took place in Mumbai.
Some other shows in the pipeline are – am’ i Marathi show called ‘Samantar'; two Bhojpuri shows ‘Madhuri Talkies’ and ‘Runaway Lugaai’; a show by National Award winner Gautam Menon, who will direct a series – ‘Queen’ – with Ramya Krishnan in the lead; a relationship drama, ‘Pawan and Pooja’, about love in one’s twenties, forties and sixties; a crime thriller titled ‘Magic’.