MX Player Head of Revenue Viraj Jit Singh steps down

MX Player & MX TakaTak SVP and Head Revenue Viraj Jit Singh has resigned, industry sources have confirmed to Adgully, following a nearly four-year tenure. Dina D'Souza has taken over his role as Senior Vice President of direct business and OTT AVOD, who has joined from Trell few days back.

Singh became the Head of Revenue at MX Player in July 2018. Following that, he was given the revenue responsibility for MX TakaTak, a short video platform that is in the process of integrating with ShareChat-owned Moj.

As Head of Revenue, Viraj was responsible for the company's worldwide ad revenue targets, monetisation strategy, programmatic demand and data enrichment partnerships, trade narrative, revenue planning, pricing, and ad operations.

He was the Chief Sales and Marketing Officer at KidZania India before joining MX Player. He previously worked for Viacom18 for two years, first as National Head of Viacom Brand Solutions and later as National Head of Viacom18 Live. He's also worked for ESPN Star Sports and Reliance Broadcast Network, among others.

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