MX TakaTak launches #KhelTakaTak Bann TakaTak anthem to celebrate cricket

Ab Cricket Bhi Hoga TakaTak, with homegrown platform MX TakaTak bringing its viewers all the fun and entertainment of cricket as the Official Short Form Video Partner for 7 teams including Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad.

Nothing unites India like cricket and the leading short form video app has launched an anthem titled ‘Khel TakaTak, Bann TakaTak’ to celebrate the spirit of all things cricket and highlight the exciting hashtag challenges that will be going live soon in the app, as part of this association.

This groovy tune promises to rev up the enthusiasm of India’s cricket lovers and encourages fans to not only cheer for their favourite teams but also participate and showcase their skills on the platform through engaging challenges. The music and overall vibe of this catchy anthem brings alive the national obsession that the country has for cricket. The song has been composed by RSC Tunes and sung by Rabbit Sack C and will see prominent digital sensations like Garima Chaurasia (Gima Ashi), Nisha Gurgain, Angel Rai and Noor Afshan as a part of the video.

Speaking about the video, Nisha Guragain said, “I had a great time participating in this shoot, it felt like the perfect combination of cricket and entertainment. I’ve always enjoyed watching cricket matches and since we can't physically make it to stadiums anymore, I can’t think of a better way to cheer for your favourite teams in a virtually safe manner that is fun for you as well.”

Influencer Gima Ashi also added saying, “Jeetega Bro Jeetega in the chorus made me feel like I was in the middle of the stadium, it's such a typically cricket centric cheer and with the upbeat tempo of the song, I am sure that one and all will join us in creating fun content around cricket as part of the #KhelTakaTak challenges.”

#KhelTakTak on MX TakaTak enables users to catch their favorite cricketers at their candid best off the pitch, giving them a chance to get up-close and personal with their favorite cricket players through a live meet-and-greet as well as the chance to win some exciting merchandise as part of the in-app challenges.