MY FM further expands into the REAL MAHARASHTRA

After launching 4 stations in Real Maharashtra last month, MY FM Launched 2 more station Nashik and Jalgaon on 16^th & 18^th Jan’17 respectively. Nashik station has 104.2 FM and Jalgaon 94.3 FM frequency. In Jalgaon MY FM becomes the only Live station, with these launch MY FM now has 7 Live station in Maharashtra. In another month’s time the 3 more station will go live i.e. Sholapur, Dhule and Akola. With 10 stations MY FM becomes the largest network of Real Maharashtra.

Speaking at the launch, Mr. Harrish Bhatia, CEO, MY FM said, “With the launch of these two new stations we are getting closer to consolidating our presence in Maharshtra and being seen as the largest  network of Real Maharashtra. Committed to our brands ideology we will provide the best localised content in these regions and keep our listeners entertained.”

MY FM designed a high decibel pre-launch campaign as build up to the launch. The 2 month campaign “Aapki Marzi” seeked public opinion of the city on how their own radio station should be in terms of Music, Humour, RJ Talk etc. People participated in huge no and shared their opinion.

MY FM designed a high-decibel launch campaign to amplify the buzz created by the pre-launch campaign. The launch campaign ‘Ab har kaan khush’ (now every ear is happy) has been rolled out in the cities through print ads, outdoor, human banner.