MY FM launches country's first radio documentary show India Ke Dil Ki Baat'

MY FM has launched the country’s first ever radio documentary show titled “India Ke Dil Ki Baat”. The show discusses issues and topics that people generally know about and discuss but don’t have the necessary insights to have an informed opinion. The show will be aired every Wednesday at 10am across all 17 stations of MY FM.

The first episode aired on 1st April’15 took up the issue of racial attacks on Indians abroad and the reasons why a person from a different state within India is exposed to such treatment from his own compatriots.  This issue on MY FM was discussed by famous psychologist Deepak Raheja, former Indian Ambassador to USA, Meera Shankar and people living in Australia.

India Ke Dil Ki Baat will be a very strongly scripted and well packaged documentary which will deal with an extremely current and relevant issue bothering the listeners. Issues such as the recent racial attacks on Indians abroad, Sec 66A Freedom on Internet, Land Acquisition Bill, The dark side of Match Fixing etc. will be taken up

Speaking on the initiative, Harrish Bhatia, CEO MY FM said “Our aim is to find current issues/ topics and create quality content on it in the form of a documentary which has never been done in the history of radio in India. It is a revolutionary innovation which will not only give a new form of content consumption to our listeners but also help them understand issues in an informed manner.  We have roped in experts, subject champions, and relevant authorities to share their opinions on the given subject. It is a unique format, and we are glad that we are pioneering this”.

Viplove Gupte, National Programming Head MY FM, added “We have been at the forefront of changes in content in radio. In last 2 years, we have come up with unique and exciting content on radio right from Borderless Radio to Music Marathon and the story telling show. Radio Documentary (India Ke Dil Ki Baat) is now taking the radio to a whole new frontier”.