MY FM's RJ Meenakshi wins at 3rd International Radio Festival
MY FM’s RJ Meenakshi has emerged the winner of’ The Sound of India@IRF2014’. She will represent India at the International Radio Festival (IRF) in Zurich this September. She emerged as the winner in a competition which had around 100 entries from radio jocks and radio show producers from more than 70 private and public FM radio stations all over India.
The bubbly Meenakshi hosts the morning show ‘Salaam Chandigarh’ on 94.3 MY FM from 7am to 11am. This is a power packed show which starts with a motivational story which is then followed by national, international, sports and bollywood updates with funny entertaining takes and trivia.
94.3 MY FM’s CEO Harrish Bhatia highlights that Meenakshi’s selection has reaffirmed our belief that we have some of the best talent in the industry. He adds “Meenakshi has been one of our leading RJs and in fact the first ever RJ in India to cross 1 lakh likes on Facebook and her achievement is a testimony of all the hard work we have been putting in creating consumer centric content and of course, Meenakshi’s superlative talent. We are very pleased with this achievement. We have invested heavily on developing unique and proprietary content that has the edge of utilitarian knowledge. Customer centricity has been the core for 94.3 MY FM. Right from picking up the content cues from the changing tastes in music, talk and style of presentation, we today can boast an evolving content mechanism.”
Adds IRF festival co-founder Darryl von Daniken: “We were delighted to partner with radioandmusic.com to help us zoom in on the RJ who will represent India at the IRF this year. Meenakshi will be representing a different Indian mood and aspiration which is why we have collectively chosen her to be the Indian RJ face – along with her show producer Himanshu–at the IRF this year. We hope to see more entries next year so that the best RJ and its program make it to our international platform which is expanding every year.”
Meenakshi and her show producer Himanshu Gupta will be flown and given accommodation in Zurich by Swiss Tourism.
“The life of a radio station is its RJ and when I say that Chandigarh wakes up to the voice of Meenakshi, I am not exaggerating. Her achievement is a very happy surprise for us. I know how much time, energy and hard work; a whole bunch of creative people put in to create that winning breakfast show in our markets,” points out Viplove Gupta – National Programming Head MY FM. “A team of content specialists, content writers, journalists, writers, sound engineers, show producer and even the intern at our radio station, everyone contributes in this success story of Meenakshi. She is a talent that is unparalleled; and coupled with hard work, determination and an instant connect with the listeners; what more can you ask for. The achievement proves our belief that a real talent will shine through always.”