MY FM spreads Traffic-rules awareness with 'MY FM Dekhta Hai'

India’s leading local FM network, MY FM, kick started a unique initiative to curb traffic violations and spread awareness on measures to improve road safety in Indore.  The initiative, “MY FM Dekhta Hai”, aimed at educating Indore’s population about safe driving and hoped to drastically reduce the number of casualties on roads.  Along with MY FM, Eicher Group Foundation also extended its support as a presenting sponsor in this week-long initiative along with the Traffic Police and the Municipal Corporation of Indore.

The highlight of the activity was a 15-feet high specially crafted vigilance tower at Indore’s busiest square, Palasia Square, from where MY FM RJs continuously intercepted traffic violators and also gratified rule-abiding citizens. Apart from this, all MY FM shows were broadcasted from this makeshift studio continuously for 7 days.

Commenting on the activity, Mr. Rahul Namjoshi, COO, MY FM, said “MY FM has the power and reach to influence mindsets at large and we have always strived to resolve issues the citizens struggle with. Traffic violations are rampant in Indore and the idea behind this campaign was to encourage people to taking onus of their actions. We are optimistic that we will be able to bring about a significant difference in building better civic sense and social responsibility.” 

The activity was inaugurated by ASP Traffic, Indore, Mr. Anil Patidar and witnessed by Indore’s MP Mr. Shankar Lalwani.