My FM takes up the initiative of “Mission 72’’ in Raipur on 72nd Independence Day
MY FM, one of the most popular radio channels again has tried to give back to the society in their own extraordinary way. The channel carried out a campaign called as “Mission 72” wherein they requested the citizens of Raipur on the occasion of Independence Day as to which evil of the society would they like to eradicate.
Thousands of citizens chose to wipe out garbage & dirt and get in hygiene and cleanliness to the city. The entire city comprising of students, youngsters, senior citizens chose this & informed the channel via calls, messages and live voting in the studio.
In a well panned mission, RJ Animesh was caged for 72hours to get hold from citizens and civic authorities & pull together to act on effective garbage removal and dumping. There was a condition on which he would come out, that is if Raipur would pledge to not throw garbage in the city. A rally with cars and bikes took place from MY FM’s office. The rally went on to Rajbandhi Maidan to Kanal Road reaching Marine Drive till MY FM’s office. RDA Chairman Sanjay Shrivastav flagged off the rally.
The channel also conducted a bugle call saying 'Raipur ko kachre se Azaadi' to certify that the people do not litter.
Speaking on the initiative, Mr Rahul Namjoshi, Business Head, MY FM said, “Even after 72 years of Independence our cities are dealing with many problems and difficult to get freedom from. Our Raipur station picked up one such major issue cleanliness of the city, we have got amazing response from entire city and the city admin ”