MY FM unveils festive theme '2020 Hum Tujhse Jeet Jayeng'
MY FM, the radio arm of DB Corp Ltd., unveiled its special theme to welcome the festive season of 2020. This year, the radio network plans to start the celebrations with a new anthem “2020 Hum Tujhse Jeet Jayenge”. The festival theme is designed for listeners to move past the negativity around the year’s happenings and motivate them to gear-up for the upcoming festival season, but keep all precautions as advised by GOI- follow social-distancing, always wear a face-mask and wash hands regularly.
2020 has been mentally harsh for the whole world, and the only way to fight it is through positivity. Festive season is about celebrations, and with celebrations, comes a lot of hustle and bustle. Since the ‘new normal’ does not allow us to be as social as before, we can still celebrate safely. MY FM aims to spread this message and ignite the festive spirit of India. The new theme motivates listeners to Step-up from the lethargy Corona outbreak has brought, and Step-out to rejoin the way we love to live our life, but, with all the precautions as advised by GOI-maintain social-distancing, wearing face-masks and washing hands regularly.
Rahul Namjoshi, COO, MY FM adds “Our country has a natural fighting spirit. It is this spirit that, since ages, has made us fight and win over any crisis. It is this fighting spirit that gave us the idea of our new theme. Since as a brand we are eternally optimistic, we hope our message acts as a booster to strengthen and uplift the mood of our listeners and in turn boost the economy as well”