Mylo’s campaign celebrates “Mom CEOs”, this Mother’s Day

Every mom is a CEO, in charge of leading her family and responsible for its efficient functioning that requires juggling multiple functions. In recognition of and to pay gratitude to Mothers doing it all, Mylo’s new digital campaign launched today celebrates her role as CEO – Chief Everything Officer. The campaign is an emotional and hard-hitting film that shows a husband acknowledging his wife's role as a Mother who does it all, regardless of her hands being full with a new baby.

Motherhood is often portrayed as one joyous ride but in reality, it is a myriad of emotions – lots of joy indeed but also a fair bit of exhaustion, sleep deprivation and a lack of recognition for the efforts it takes in raising a child. Through this film, Mylo highlights that motherhood is a full-time job that deserves to be recognized and appreciated. By showing a conversation between a couple who have recently become parents, the campaign addresses the ill-informed opinions about a mother’s role and celebrates her efforts and dedication in helping raise a happy family.

The film concludes with Mylo reiterating- Iss Mother’s Day, Mylo sabhi Mom CEOs ka dil se aadar karta hai

The Mother’s Day campaign is created, developed and executed by BTDT Media and conceptualized by Mylo.

Shaveta Gupta, Head-Content & Community, Mylo said, “In the humdrum of life, it’s easy to overlook or take for granted the central role Moms play in every household. Moms are the wheels and the glue that keep a family on track and together. Moms do everything for everyone every day and deserve the CEO title before anyone. They are the real CEOs in life! Mylo invites everyone to both acknowledge and celebrate the role of the mom as the Chief Everything Officer this Mother’s Day.”

Arjun Kapadia, Founder of BTDT Media, said, "As I think about it, my company’s name fits perfectly with the concept we have implemented; mothers have ‘Been There, Done That’. I’ve grown up seeing my mother be the CEO of our household and now my wife, so women have already played an important role in my life.  I’m honored to have been a part of such a fantastic project that recognises the importance of mothers and the roles they play in our lives.

 

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