Myntra announces mega marketing campaign to reach 250 million customers
Myntra announces the launch of an impactful and engaging media campaign to promote the 13th edition of its flagship, End of Reason Sale, EORS, the nation’s biggest fashion event, scheduled to be held between 20-24 December. Post a very successful, ‘Big Fashion Festival’, Myntra is now geared up for EORS, which brings with it the largest collection of domestic and international brands at the best prices and value offers imaginable, to bid farewell to the year on a cheerful note and enable shoppers to look forward to a positive and truly happy new year.
Whether it is the biggest catalogue size, biggest brands or the biggest value offers, EORS can without a doubt, claim to be the country's biggest fashion event, and the campaign drives home this very aspect. As part of the campaign, Myntra has launched a short but striking montage ad-film, to deliver one unifying message – ‘EORS is the BIGGEST’. Celebrities Hrithik Roshan, Kiara Advani, Samantha Akkineni, Naga Chaitanya and Bhuvan Bam appear in this short film, which has also been spun into 5 parallel films.
The ad-films will be aired across all leading national and regional channels, including digital and social media platforms. Apart from this, EORS-13 will also witness the biggest celebrity influencer activation, with 25 national and regional influencers, who are leading Bollywood and television stars, in addition to associations with over 75 other diverse influencers for stronger engagement.