Myntra.com Introduces India's Biggest Fashion Sale, the 'End of Reason Sale'

It’s time to shed away all shopping inhibitions and bring forth the shopaholic in you as the biggest ever fashion sale is here to blow away all reasons that have stopped you from shopping. Myntra.com, India’s leading online fashion retailer, is all set to introduce the ‘End of Reason Sale’ (EORS) to be held between Saturday & Sunday, January 3rd & 4th, 2015, inviting all Indians to experience online shopping from the widest catalogue at never before offers.

Premium, International brands like Nike, Puma, Adidas, GAS, US Polo, Fossil, Vero Moda, MANGO, and designer brands like Ritu Kumar, Rohit Gandhi & Rahul Khanna, JJ Valaya, Wendell Rodricks, Mandira Bedi to name a few will be offered in all sizes and styles at the click of a button.

And if the mouth-watering deals were not enough to get shoppers’ eyes popping, the ‘End of Reason Sale’ will also engage them with entertaining contests on the brand’s social platforms and win exciting prizes. A series of quirky TV commercials have also been unveiled across leading channels to bring out the essence of the biggest online fashion sale.

Speaking about the ‘End of Reason Sale’, Prasad Kompalli, Chief Revenue Officer & Head of Sales & Marketing, Myntra, said “Through EORS we will break away from the traditional End of Season Sale format which usually last for 6-7 weeks and crunch it into two days where shoppers can avail the best of fashion from the widest catalogue at amazing offers. With EORS, we will create India’s Biggest Fashion Sale ever.”

He further added, “The crunched sale period will also allow us to be the first fashion retailer to launch Spring Summer 2015 collection in January itself, and provide shoppers early access to fresh fashion.”

Myntra’s EORS has got leading fashion brands like Puma excited as well. Abhishek Ganguly, Managing Director, Puma India said, "PUMA as the world's fastest brand, seeks to deliver high performance products with an edgy lifestyle quotient to its core consumers. Myntra with its scale allows us to reach out to such consumers across India and helps the brand offer a wide breadth of products on its platform. As our key strategic partner, we will continue to grow the PUMA-Myntra relationship from strength to strength in the coming years."

Gear up with the latest Myntra App (Andriod, IOS, Windows) on your smartphone and get ready to plunge into the fashion spectacle that will take place on January 3rd and 4th, 2015!