Myntra Launches "TONGUE-IN-CHEEK" Campaign
Myntra, India's premier fashion, beauty, and lifestyle e-commerce platform, has unveiled its outdoor campaign, #SpotItGetIt, in collaboration with Ideas Farm, to celebrate FWD - the ultimate trend destination for Gen-Z fashion enthusiasts. This strategic initiative builds upon the recent film starring Myntra's brand ambassadors, Khushi Kapoor and Vedang Raina.
FWD, an innovative platform introduced by Myntra, empowers users with an unmatched shopping journey. With just a picture uploaded on Myntra FWD, users can effortlessly transform their fashion inspiration into reality by exploring and acquiring the complete ensembles showcased anywhere or even on someone else. This revolutionary concept takes center stage in the #SpotItGetIt campaign, nudging users to shift their gaze from mere headlines to embracing the styles flaunted by Khushi and Vedang. The campaign is currently live across 50+sites in 4 cities.
Jetesh Menon, Creative Head, Ideas Farm, said, "We wanted the OOH to be unconventional, just like the film. To put the spotlight solely on the fashion available on the platform, we added a playful twist. The outdoor campaign therefore has an irreverent tone to get the audience's attention. It coaxes them to get the trends available on the app and evokes a sense of curiosity with the copy and visual treatment."
Priyanka Dey, Business & Strategy Head at Ideas Farm, emphasized, "Our collaboration with Myntra for the #SpotItGetIt campaign transcends conventional marketing. It's about crafting an experience, igniting conversations, and inspiring fashion enthusiasts to embrace the styles they adore."