Myntra & Mizuno Join Forces to Promote Outdoor Sports in India
Myntra announced the launch of yet another top global sportswear brand, Mizuno, on its platform - making it the latest member of the existing club of elite global sportswear and apparel brands available exclusively online on Myntra.
Mizuno, a Japanese sportswear brand with operations of over 100 years, has established itself as one of the world’s top manufacturers of sportswear and sports equipment, especially golf clubs and accessories. Products of Mizuno available on Myntra includes footwear and sports apparel with over 140 unique styles, to suit the requirements of men and women across age groups.
Sports shoes from Mizuno are known for its ‘wave technology’, which is a unique midsole technology that provides both, cushioning and stability on every step, resulting in a smoother and comfortable run. This state-of-the-art range of footwear is now available on Myntra & Flipkart from a price point starting at Rs 1,299 up to Rs 13,999.
Myntra’s CMO & Head of International Brands, Gunjan Soni said, “Myntra’s sportswear collection is all about constantly creating new looks, new experiences for outdoor enthusiasts and offering the best of performance and style from a wide range of curated products. The introduction of Mizuno, an iconic name in the sportswear category will further boost interest among fitness and sports aficionados.”
Commenting on the launch, Kiyoshi Tatani, President, Mizuno Singapore Limited said, “There is no better partner who understands both retail and distribution as Stag. We in Mizuno are excited about our exclusive launch with Myntra and Flipkart. E-Commerce is an important channel for any international brand who wants to enter India and we are happy to partner with the best platforms available in India.”
Meerut based ‘Stag International’, famous for its ‘Stag’ Table Tennis brand has partnered with Myntra & Flipkart for an exclusive retail distribution. Stag is also distributor of other international brands such as Nike, adidas, Nordictrack and Proform in India.
Rakesh Kohli, Chairman, Stag International, said, “Myntra is a leader in sports fashion and lifestyle category and a perfect platform for a global sportswear brand like Mizuno. We are very excited and at the same time confident about a successful launch of Mizuno on Myntra.”
With the introduction of Mizuno on Myntra, the m-commerce fashion major has further strengthened its hold on the international brands category, especially the sportswear segment. Myntra houses over 25+ top global brands making it the go-to destination for all fashion needs, including sports. link to Myntra’s recent International Brand Campaign, #JustArrived: https://bit.ly/1Vjz3We.