Myntra scores a melody with a MOGO!
Myntra recently launched its musical logo, adding a new dimension and enhancing its symbolic status as the curator of global fashion in the country. The 1.5 second acoustic theme is an ode to all that the brand represents and aspires to in the coming.
For a fashion portal in today’s day and age it seemed obvious that brand Myntra should have a sonic identity which could ‘touch’ the consumer using sound. The new sonic identity of Myntra represents the warmth, infectious energy and positivism of a young India, even while expressing the premium, aspirational cues associated with the fashion world. It cleverly weaves a multiple range of instruments and sounds and is a spirited expression of Myntra’s brand essence – Transforming your World!
The MOGO and MOGOSCAPE were developed by BrandMusiq, the country’s first specialized ‘sonic identity’ company that introduced the concept of ‘MOGO’ or ‘Musical Logo’. The MOGO for Myntra was developed with involvement from the management team at Myntra, apart from all the other key stakeholders of the brand. This new sonic identity and core brand asset was first launched at the recently held IIFA 2017 in New York.
Speaking on the occasion, Gunjan Soni, CMO - Myntra, said, “Music has the potential to touch our emotional side while visual creates strong imagery. Now both visual and sonic identity will help strengthen the bond and create an impression to last a lifetime. As a fashion advisor to our consumers, we share a deep connect with them and a sonic identity further elevates our relationship. This is the first time an e-commerce company has launched its MOGO and we are very excited.”