Naaptol unveils a unique video campaign to promote “Freedom Sale 2017”

Naaptol, India’s leading home shopping platform launches a 45 second long Facebook video for its “Freedom Sale”, starting 10^th August through 15^th August, 2017. The brand promises to provide its customers freedom from inflation this 70^th Independence Day by offering attractive deals and discounts of upto 70%. Deals, offers and discounts are available on products such as Sarees, Mobile devices, Kitchen solutions and appliances, Electronic items, Jewellery and Fashion accessories et al.

The 45 sec teaser on social media platform - Facebook says – “This #Independence Day, we give you freedom from MRP and to shop at unbelievable prices! Celebrate with Naaptol’s #Freedom Sale from 10th – 15th August.” The teaser plays a famous patriotic song, “Sarfaroshi ki tamannah” with lyrics changed to align with Naaptol’s Freedom Sale communication. The song talks about- let’s see how passionate you are about your shopping, we are bringing to you the best of deals and offers that you have never really heard of before at attractive prices and best assured product quality.

Speaking about the campaign, Manu Agarwal, CEO & Founder, Naaptol commented, “The idea behind launching the Facebook video campaign is the fact that a majority of our customers reside there. The campaign talks about the “Freedom Sale” and how people can benefit from it in a way those appeals to the spirit of freedom or independence. Though our country has achieved Independence 7 decades ago, we as a nation are still reeling under sky rocketing prices and inflationary woes. Keeping this in mind, through the Freedom Sale, we want to provide our customers with a wide assortment of products at unbelievably low price points – lower than applicable MRPs.”

Our discerning customers can just hop onto Naaptol and enjoy the ‘revolutionary’ deals and offers on a wide range of quality products. With this Freedom Sale on the anvil, Naaptol further strengthens its hold in the market as the favorite destination of value and price conscious Indian shoppers to fulfill all their needs.