NaiDunia getting close to its readers, offering more than just news

Marking special days with involvement of general public NaiDunia celebrated Father's Day last month followed by Ice Cream Day on 18th of July. Popular Malls of the city were engaged for the activities. On the Father's Day, people were invited to the mall where huge blank framed flexes were installed for visitors to write a message dedicated to their fathers. The activity was timed during peak hours to get more and more people involved. The best messages were later selected by a panel of judges on the same day. These messages were published in the newspaper and winners were presented gifts.

On Ice Cream Day, people were invited to the mall to take part in "Creamy Scoops', an interesting series of on-the-spot games, where both the participants and winners got a chance to relish yummy ice creams as much as they wanted. One of the games actually had participants proving their competence in eating Ice Cream within a set time. The winners were awarded Ice Cream supply for the entire family.

"Consumer engagement is the keyword for any newspaper to survive today. Quality News of course is the first thing what people look for in the newspaper, but we cannot ignore the fact that every person is being literally bombarded with news and information from whichever media one prefers. So, that could not be a sole reason for a person to buy a particular newspaper. Competition is another driving force for the players to be active and keep the readers hooked. This is where such consumer engagement activities become imperative', opined Debu Mishra, Vice President- Sales & Development, NaiDunia Media.

He further added, "There are twice a week Yoga Camps named "Yogdhara' happening; every week at new location in the cities and even in upcountry towns. Further, thrice per week on-ground activity for entire family is "Fundunia', which is all about "Fun' as the name suggests. Another recently concluded activity which caught the fancy of people in Indore was Part 2 of interactive "Slide & Ladder' Game. "Nayika Club' is also a weekly activity for women, which has been running now for more than a year. These activities have definitely made a difference to consumer's experience with NaiDunia and has also helped create a pull amongst non-readers'.